the get more glove
Every MLB All Star Week, only one brand gets to be the presenting sponsor and appear in every shot on the broadcast for over 12 million fans.
And this year, that lucky brand was not GEICO. So how could we make GEICO stand out on the broadcast, without being the presenting sponsor?
86M+ impressions.
384 broadcast features.
10 minutes of free airtime.
$10 million saved.
🏆 2025 Ex Awards - Best Experiential Stunt
🏆 Hashtag Sports Awards - Best Brand Sponsorship
CD: Toni Kaleda
AD: Chris Hardy
CW: Julius Im, Kelsey McKillop
Agency: Momentum Worldwide NY