the get more glove

Over 12 million fans tune into MLB All-Star Week every year. And GEICO wanted to get their new ‘Get More’ positioning in front of every single one of them. But every year, only one brand gets to be the presenting sponsor and appear in every single broadcast shot. The problem? GEICO was not that brand. 

So, we did the only logical thing we could think of, and created an incredibly, ridiculously big blue glove. And then we gave that glove to thousands of fans at All-Star and told them that if they caught a ball with it, they could win tickets to the World Series. And so for two days, those fans got those incredibly big blue gloves into nearly every single crowd shot on the broadcast.